Would you like to introduce yourself? Yes, I'll introduce myselfNo, continue anonymously Your name Your email Your website Would you like to use the setup wizard or use the calculator right away? Yes, I'd like to use the WizardNo Next Welcome to your Marketing Budget Wizard! First, let's get some basic information about your project. What is the Stage of your Project? Starting OutIn ProgressEstablished What is the Model of your Project? B2CB2B Next Now let's explore your Marketing Goals We have pre-populated recommended answer options for you, based on provided information. Feel free to change or explore other options as well. Brand AwarenessLead GenerationConversionsCustomer RetentionRevenue GrowthNew Product or Service LaunchMarket ExpansionCustomer Education Reputation BuildingCustomer Loyalty and AdvocacyIncreasing Customer Lifetime Value (CLTV)Reducing Customer Acquisition Costs (CAC)Omnichannel ConsistencyOptimizing for ROI Advanced Options CSR AlignmentAudience Segmentation TestingContent or Campaign ExperimentationBrand Personality DevelopmentCompetitor AnalysisSeasonal or Event-Specific Marketing BackNext On to the P&L! Have you set a marketing budget for this Project? YesNo Please select a spend bracket that best aligns with your needs and capacities: <$500$500–$1,000$1,000–$5,000$5,000–$20,000$20,000+ (N)No problem, we're here to help you get this done. From a spending perspective, which channels you would like to prioritize? (Y)Great! Which channels would you like to prioritize in terms of your spend allocation? Content CreationPaid AdvertisingSEOEmail MarketingInfluencer PartnershipsSoftware and AnalyticsEvent MarketingCreative Assets This is not for everyone. Would you like to account for additional considerations in your Marketing spend? Cost of ExperimentationContingency for ScalingBrand ProtectionCustom Tools or Innovations BackNext Audience (B2B)Core Business Criteria: What industry does your ideal client belong to? What is the ideal size of your target company? 0-55-1010-2020-50 What revenue range should your target business fall into? under $10K$10K-$100K$100K-$1M$1M–$2M$2M–$5M$5M–$10M$10M+ What geographical regions are you targeting? localnationalinternational What stage of growth is the target business in? startupgrowthmature (B2C)Buyer Persona Traits: Age Range: What age group are you targeting? 18–2425–3435–5050-6465+ What gender identity does your target audience primarily identify with? malefemalenon-binary Where do your customers typically reside? urbansub-urbanrural Advanced Options What do they enjoy doing in their free time? What are their shopping habits? impulse buyersvalue-drivenbrand-loyal Back
